Creative Criminals

adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at the store after hours.

The spot portrays how Tikkurila wood paints endure the passage of seasons. The poetic execution combines live-action, stop-motion and time-lapse techniques seamlessly. The inspirational outcome is brought to close with a pay-off “The Power Of Colours”.

The Fragile Childhood activity is a non-profit organisation in Finland which has been established in 1986. The fight for children in need. This spot shows exactly what they mean; children who are scared. In the end you’ll see why..

Girls love it when their boyfriends prepare a nice dinner for them. Actually it’s not really the dinner that’s appreciated, but the effort put into it. This guy found the perfect way to disguise a microwave meal.

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application.

At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.

Well this is something different, maybe a little over the top, but we couldn’t resist sharing it. A fair warning to the people watching this at work, turn your speakers down! To be fair the copy at the end of the video is not that good, but the video is entertaining.

A strong visualisation with a simple copy below it can be enough for a nice print ad. The cheese shaped in a pig’s nose represents the bacon between the cheeseburger as well. On the downside, this cheese doesn’t look appetising at all.

This is a fun print ad for the Young Director Award, with the slogan ‘Born to create drama’ they want to address young directors. To illustrate this slogan in a literal way they are using the image of a youngster that is born to create drama as well. He removed the W and O of the word ‘Women’ on the women’s bathroom door, and a man enters obviously. Creating drama indeed.

This ad was published in the Clio Winners Book. Hasan&Partners won a bronze Clio and they wanted to congratulate other winners. This message only works for people in the world of advertising.

Some of you may remember the Intel Cannonbell viral video from last year. An amazing stunt from Intel Finland, to creatively make the sound of the world famous Intel chime. Now their Romanian colleagues tried to outperform the Fins.
This time, they did not used human rockets (video after the jump), but they used air castles for this one. If you want to see how they’ve done it, here is the making of!