Creative Criminals

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Listerine: Smelly Flipbook

Posted by Bert Callens - Category: Print

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Great idea to make people awar that a bad breath is no good. Not for you, not for the others. JWT, Hong Kong created a flipbook showing an attractive woman who appeared to be speaking as you flip the pages. What no one knew was that the agency inserted a bad onion smell in the flipbook. On the end of the flipbook, people got a coupon for Listerine.


Volkswagen: Facebook FlipBook

Posted by Rindert Dalstra - Category: Online
  • Company: Volkswagen
  • Agency: MacCann
  • Country: Turkey Turkey

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Volkswagen Amarok is the ultimate all terrain vehicle. It goes on everywhere, from mountains to the streets of urban jungles. To show that we created Facebook FlipBook. It consists of 200 images that are following each other. You just keep your finger on the -> button and flip through the album so fast that it turns into a never ending movie loop. By the Facebook Flipbook project they expanded the possibilites of the Facebook Platform by using the Photo Album as a new medium.


Subaru: Animated flipbook

Posted by Rindert Dalstra - Category: TV & Cinema Film
  • Company: Subaru
  • Agency: DDB
  • Country: Canada Canada

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To demonstrate the performance and power of the new Subaru WRX STI a real flipbook or zoetrope that comes to life only when the vehicle passes by. The animation that has been powered by the WRX STI driving past a series 760 hand-drawn frames to create one amazing animated story.

Watch the making of after the break