Volkswagen: Polowers
Posted by Bert Callens - Category: Online- Company: Volkswagen
- Agency: DDB
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Country:
Spain
Polowers, are Polo Followers. The Polo is a popular car amongst young people. DDB Spain therefore developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second.
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