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Hashahar Haole: John Cleese

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Hashahar Haole
  • Agency: Inbar Merhav Nissan
  • Country: Israel Israel

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This is an odd commercial for Hashahar Haole, an Israeli chocolate brand. John Cleese, the british comedian, plays a Western general who, at the behest of Israel, accidentally orders a military strike on a foe, presumably Iran. Some think of it as propaganda, some think it is funny.
What do you think?


Little Baby’s Ice Cream: Special Time

Posted by Bert Callens - Category: TV & Cinema Film

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This might be one of the creepiest commercials you’ve ever seen. It is for the American brand “Little Baby’s Ice Cream” and shows a woman eating ice cream from her head.. The second commercial features the same ‘creature’ but is a bit less disgusting…


McDonald’s: We are all making the Games

Posted by Rindert Dalstra - Category: TV & Cinema Film
  • Company: McDonald’s
  • Agency: Leo Burnett
  • Country: United Kingdom United Kingdom

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McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ – was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.


Twix: Ideologies

Posted by Bert Callens - Category: TV & Cinema Film

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Cool commercial from Twix, the chocolate biscuit made by Mars, Inc. According to them this is the absolutely true, non-fiction history of Twix. Love the vintage and the “Charlie and the Chocolate factory“-atmosphere.


Hellmann’s mayonnaise: Recipe receipt

Posted by Sander Janssen - Category: Ambient, Direct Marketing
  • Company: Hellmann’s mayonnaise
  • Agency: Ogilvy
  • Country: Brazil Brazil

0 comments

Well, this is an interesting approach to promote something as basic as a jar of mayonnaise. The cash receipt in the supermarket was never used in a way like they did in this campaign. It’s an extremely direct medium which can prove to be very efficient, if used in the right way. In this case they printed recipes on the receipt which could be made with the ingredients the customer bought. Can you go more direct than this?


Fantastic Delites: Delites-O-Matic

Posted by Rindert Dalstra - Category: Ambient
  • Company: Fantastic Delites
  • Agency: Unkown
  • Country: Australia Australia

1 comment

The brand Fantastic Delites wanted to see how far people are ready to go for their favorite crackers. They installed a crazy machine, the Delites-O-Matic, in the middle of Melbourne airport. The machine challenges passers-by before delivering free samples.


Skittles: Walrus

Posted by Sander Janssen - Category: TV & Cinema Film

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Another commercial is added to the Skittles series. We are always talking about absurdness when we talk about Skittles. Well this one does it again. You don’t really know what it is you are watching, but surely you’ll find it funny.


L’Univers de Chocolat: Car accident

Posted by Sander Janssen - Category: Print

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Chocolates with whisky in them will probably never get you a DUI. Yet again, if you have a lot of them? This print is suggesting the worst case scenario in a fun way. This kid had one too many chocolates and crashed it’s toy car because of drunk driving.


Asiatage: Chopstick dragon

Posted by Sander Janssen - Category: Billboard, Direct Marketing

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During the Chinese Dragon Festival, a board with 11,000 holes in it appeared near a newly opened cafe. Chopsticks were handed out and you had to split them, pushing one into the board and keep the other one in order to receive a discount. This resulted in a huge dragon billboard made by more than 10.000 chopsticks.