Creative Criminals

Hovis, the British bread brand, is running “Farmer’s Lad”, a television commercial in which a boy finds out just how hard his father works all day. The “Farmer’s Lad” perseveres through a full day’s hard work, earning his father’s respect. The ad is designed to demonstrate the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf.

Girls love it when their boyfriends prepare a nice dinner for them. Actually it’s not really the dinner that’s appreciated, but the effort put into it. This guy found the perfect way to disguise a microwave meal.

Krispy Kernels is a brand selling roasted nuts, peanuts, dried fruits mixes and sunflower seeds. This commercial shows a son finding his father that abandoned his family. Absurd humour, yet funny!

Not the best spot, however the idea is great. Reminds us of the classic commercial from Pepsi…
Be sure to check it out!

Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!
Check out who’s your doggelganger!

Quality can be delivered at low prices, this is a message Lidl supermarkets wants to convey to the public. First class passengers on airplanes are a target group that might not believe this, that why they served a similar meal to all the passengers on a plane. First class and economy class all got the same meal made with products purchased at Lidl, and everyone loved it.

In order to promote the new fresh salad of McDonald’s these placemats were created. This salad is made on the spot when you order it in a McDonald’s. To illustrate that the vegetables are freshly cut they’ve made the placemats look like wooden cutting boards.

Nutricia babyfoods has found a unique way tosupport mums even before their baby is born – Baby Connection, an iPhone application that helps the dad get more involved in the pregnancy. Especially the mood-meter is very handy for dad..

This is a mailing sent out by Kraft Foods to their internal and external stakeholders. The content of the calendar only becomes visible once you have spread the coffee powder on to the blank pages.

Danerolles is a brand of ready to bake pastry. With this billboard they want to promote their croissants by shaping the billboard as a croissant, simply by rolling it up. The idea is really good, the image looks a bit like it’s photoshopped, but Y&R Amsterdam confirmed it is in fact real.