Creative Criminals

For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the application on your smartphone telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

This creative print advertisement was made for Volvo making people aware that Volvo V70 detect pedestrians crossing the street. Tagline that goes along is: “Detecting pedestrians before you do”.

Ikea is running “Climber”, a television commercial in which a man climbs a wall to prepare dinner. He navigates cupboards, appliances and table settings in a quest for a renovated kitchen and dining room. Tagline at the end: “Nu har vi fler vitvaror än någonsin” (Now we have more appliances than ever).

Västtrafik is Sweden largest public transportation provider in the western district. Their goal is to make public transport easier to use for people who always commute by car.

To achieve this they focused on the web-based travel planner and developed a widget as well as made it work with cellphones including iPhones. The travel planner was also showcased as a real-time outdoor ad unit at a metro stop, allowing pedestrians to plan their journey on the spot.

Click on the picture to have a better view. Or view the demo.

This is a really funny ad for Volvo cars. I absolutely did not expect an ending like this. A great way to promote a car that drives 1400km (870miles) on a single tank. But the thing I notice about this ad is the fact Volvo is using family values in their ads. They keep positioning their car as a family car.

Forsman & Bodenfors came up with a digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool. They wanted to promote the opening of their new store in Malmö Sweden. With only a small budget, the agency came up with an unusual Facebook campaign.

They used the profile of the store manager, Gordon Gustavsson to upload pictures of the store’s showroom. Everybody was able to tag the pictures with their names. The first one to tag an item won the item. This way the pictures spread to thousands of people via Facebook profiles. Thank you davaidavai.com.