IKEA’s inviting users to test two couches “Ektorp” and “Kalstad”, in its Paris métro stations: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra.
Company: Ikea
Agency: Unkown
Country: 
France
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Last week I’ve posted a commercial of Pepsi, on how you have to seduce a girl. Well here’s another one that fits in the line of the humorous ads they made.
In this video, this guys pulls an heroic move to just get a date..
Company: Pepsi
Agency: CLM BBDO
Country: France
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Remember that commercial of Pepsi where two guys help out their friend to get a job? Well it was one of Pepsi’s best ads of latest years.
Now they’ve got another like it!
But now it’s not for a job, it’s for a girl..
Company: Pepsi
Agency: CLM BBDO
Country: France
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This campaign got a lot of protest in France this week. The French government already took distance from the campaign, and now feminist associations are fighting to ban this print campaign. They say it refers too much to pedophiles.
The translation of the slogan is: smoking is being a slave of tobacco.
Company: French anti tobacco association
Agency: BDDP & Fils, Paris
Country: France
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L’Eclat du Cadre is a French company that specializes in frames for painting and other forms of art. Advertising agency BDDP & Fils made a framework out of cardboard that could be placed in front of the rear view mirrors of cars. That way it looks like you are looking into a ancient mirror.
Company: L’eclat du cadre
Agency: BDDP & Fils
Country: France
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A very good example of the endless possibilities of advertising at a bus stop. A couple of weeks ago we published a compilation of the most creative bus stop advertisements. This ad proves advertisers still manage to find new and innovative ways to use these bus stops. The only concerning thing about this campaign is the destructive effect, won’t it ruin some people’s clothes? It’s a risky idea, but really creative!
Company: Coca Cola
Agency: Marcel, Paris
Country: France
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The new television spot to celebrate the 200th anniversary of Peugeot is really good. This amazing production took 7 days of filming in HD, they did this in a big hangar in Mons (Belgium). The message for the new campaign goes as following: Combine worlds. Mix ideas. Blend technologies.
The animation delivers the message in a great way.
Company: Peugeot
Agency: EURO RSCG
Country: France
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A couple of weeks ago we already posted a spot from Aides, a French non-profit organisation that fights aids. This spot is not as good as the previous one, but you have to admit it’s pretty funny.
Company: AIDES
Agency: TBWA\Paris
Country: France
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Music stores are selling less and less music albums since the digital music format has gained popularity. But the colorful cover art of the LPs and CDs provide something that digital music does not have. The following wonderful print ad campaign made for French online music store neufmusic.fr are collages from different album covers.
The slogan that goes along with the prints is “Make Your Mix”. This way you do not have to buy the whole album but you can make a selection of different ones.
Company: Neufmusic.fr
Agency: Agence V, Paris
Country: France
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Aides is a French non-profit organization that fights against aids. In their campaign they say the life expectancy of Africans is only 47 years. Soon they won’t know what an old man looks like. The way they illustrated this statement is pretty dramatic, but the shots in this ad are really nice! The slogan for this campaign is “Let’s not abandon Africa to aids.”
Company: Aides
Agency: TBWA Paris
Country: France
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