Creative Criminals

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.

This is the second commercial against abuse for women we are posting this week. the commercial starts out pretty strong, but the ending isn’t that great. But the shots in this commercial are pretty awesome, so we couldn’t resist sharing this with you.

Different approach for once from Durex. They don’t use sexy girls or hot scenes to convince people, but waterballoons.. We’re not going to spoil this one for you, check it out in the video.

Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.

With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA/PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience.

Before you make any big decisions in your life you should know what it’s going to cost you in the long run. A lot of people consider this when they buy a new car, like a Renault for instance. But do they think about this before getting married or getting children as well? These commercials push it to the limit.

A tribute to the words of Muhammad Ali by Poet Yasiin Bey (Mos Def) and Calligraffitist Niels Shoe Meulman.

To promote the launch of its new Europe-only smartphone built with Intel technology, Orange has launched a campaign created through Publicis Conseil Paris. Shot by Megaforce with production from Irène, the commercial shows how a man plans a potential wedding before they have even kissed using high-speed internet connection on his phone.

Well this is something you won’t expect. The slow motion effect in this commercial creates such a unique atmosphere, it will be difficult not to like it. Great work from Fred&Farid as always.

Funny song for Coca-Cola featuring Knucklehead, Carmen Electra and Perez Hilton based on a commercial made by Coca-Cola in May. The ‘Make it Possible’ campaign from Coke Zero is to call out to everyone passionate about dance to create the next hype global dance move.