Creative Criminals

Now this is a funny commercial for STIHL, it’s something completely new for this brand but it works. Power tools, a girl in bikini and humour, that’s all guys need in a commercial. With an ending like in this spot they can’t miss.

Remember this commercial from 2 years ago? Today Evian is continuing their baby-concept. This time they are doing it with an entertaining stop motion film.

Learn how to deal with tight budgets, hung over cameramen, actors not showing up and grumpy directors. TV Channel, Canal+ supports those who make movies simply because making a movie isn’t easy.

Advertising agency DDB (France) created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing they managed to make a giant multi-cell battery powerful enough to light up a billboard.

Watch the making-off after the break.

A new YouTube experience has been made. This time it was created by Dufresne Corrigan Scarlett, the France-based creative agency, and MediaMonks, the digital production agency for Heineken owned brand Desperados. Join their YouTube Party.

This is a nice optical illusion made for laundry detergent Arial back in 2006. If you get closer to the billboard, the stain simply disappears. The tagline that goes along is: “Disappears easily”.

“Team spirit is a couple in love, is hope, is friends, is harmony, is entrepreneurship… it’s also a shoot!” That’s how the people at Fred & Farid describe this new commercial for Société Générale. Société Générale is a French bank that holds Team spirit high in his values. After the jump you can see the making of.

This campaign was created by the French advertising agency la chose for the anniversary of the 50th birthday of Amnesty International. It is a very impressive video with the tagline: “You can save human rights, sign”.

A man is driving an old car without any technology altough he thinks he has some great features in his car. This commercial was made for Citroën to promote the C3 which is loaded with specs.

Repetto is a French ballet shoes company situated on Rue de la Paix near the Opera Garnier in Paris. Since Monday (28/02) they’ve managed to attract thousands of people to their storeby letting them interact with their shopping window. With the technique motion tracking people are able to move the screen and zap through several ballet videos made by Marcel, Paris.