Creative Criminals

Paris, is one of the most terrible cities to drive around. Next to the traffic jams and agressive driving style, insurances, maintenance and accidents makes driving a very expensive way of traveling. Europcar France ran a hidden-camera-campaign using crushed cars to raise awareness of renting rather than owning cars..
This is a must see prank..

All the best clients of STIHL in France received this bag of ‘confetti’ for New Year. STIHL is a brand of chainsaws so they made the confetti out of wood shavings.

CLM BBDO was voted creative agency of the year in France. They made this thank you letter, but strangely it’s not for their customers.

After France’s colossally disastrous World Cup debacle in South Africa over the summer, they sacked coach Raymond Domenech, banned several players and now, they’ve even dumped long-time kitmaker adidas.

The new Nike kit was unveiled in Paris on Monday and features the phrase “Nos Differences Nous Unissent” (our differences unite us) stitched behind the FFF badge on the shirt. The new kit comes along with a TV spot.



The dramatic voiceover to the TV spot is the poem from the famous *Duel* scene in the play Cyrano de Bergerac, narrated by French hip-hop artist Oxmo Puccino. The spot draws a parallel between the duel scene, in which Cyrano confronts a prince who dared threaten him, and French footballers at different levels competing against their opponents.

To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.

EDF, or Électricité de France, is the French national energy provider. They are also sponsoring several French athletes. “To applaud the 22 athletes of Team EDF for their performance in 2010, close and reopen these two pages several times very quickly.”

Total Immersion created a creative application for the iPhone 4 using augmented reality. The app uses the iPhone 4’s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses through their iPhone 4. You can buy it directly online or find the nearest shop that sells that particular model. It is also socially integrated so your friends can approve it in real time before you buy it.

For those of you who have an iPhone 4 and speak French, you can download the app here for free.

Hilarious print ad from Eram, a shoe-brand where they claim that everybody sleeps with everybody in the advertising world. “The assistant slept with the photographer, the model with the casting director, and the creative with the client.. All that for a pair of €39,99..”
The commercial won an Epica Award.

Ever wonderend how it would be like when you live in the world of High Definition? According Nokia it should look a bit like the video below. Be sure to check it out, it’s a bit weird, however the effects are fun to watch. Great job by JWT Paris!

LICRA, the French organisation focused on challenging racism and anti-semiticism, used colour panels to raise awareness of the unfair treatment of people based on colour of skin. Paint chips, ranging from white through to dark brown, are associated with statistics relating to joblessness, finding a flat, being elected as a public official, and being submitted to police checks. “Let’s do something about discrimination”. The campaign won a Print Gold award at the 2010 Epica Awards.