Creative Criminals

This Lipton spot is from DDB Paris for Lipton Green Tea. It shows frenchs girls floating around in the kitchen between thousands of bubbles. It has this special kind of atmosphere but in the end it is a feel-good-commercial.
Too bad that there isn’t a making-of video, could be nice to watch!

City cars, station wagons, convertibles, vans, bikes, scooters and so on can be rented by the new rental service of Peugeot called Mu. They made people aware of this new service by a flashmob. Tagline: “Peugeot Mu, Join the muve”.

The new print campaign for IBM is really nice! What they’ve done, they used the statistics from projects done by IBM in the past and they used the results to turn them into illustrations. Every illustration is a unique piece of art with it’s own tagline behind it.
Click continue to see the entire series, it’s worth it!

Remember the shocking ad Saatchi & Saatchi Paris once made for the AFA, the Association France Alzheimer? This is a new ad for the non-profit organization. It is less shocking as the other one, yet the message still remains..

Guy Ritchie directed this viral short film for Dior Homme. With Jude Law playing the main role in a deceptive tale. In the beginning it looks like Law is threatening the person on the other end of the line, but once the conversation is over you can hear it again. This time you can hear both parties and you notice it’s about a blind date, or not so blind at all? Besides the mystery, his amazing shots make this movie into what it is.

This print advertisement was made for Pringles’ hot and spicy range back in 2008. To promote the hotness of these chips, they left out the machine that generates the hot air, which makes the balloon rise. Instead the hot breath of this person would do the trick as well.

Timotei shampoo was launched in Sweden in the 1970s, and introduced to the UK in 1983 and is now part of Unilever. To promote their styling mousse an eye-catching portrait of this male lion was used.

Courrier International is a popular newspaper in France. Recently they’ve created the following print campaign. It shows two passenger jets passing harmlessly over a scaled-down version of the Twin Towers. It presumably suggests that with foresight the World Trade Center wouldn’t have been bombed down.
Logically this print ad is not loved by all, especially when they publish it a week before 9/11..

Editions Points is a publisher specialized in small pocket books. The company found a revolutionary idea to promote its books on the ‘Salon du Livre de Paris’. Instead of pick-pocketing valuable objects out of people’s handbags, they slipped flyers promoting their books, into visitors’ pockets and handbags. Apparantly they hired former pickpockets to carry out the mission..
Dared!

This online campaign made for Perrier features burlesque star and model Dita Von Teese. This scene shows Dita rolling some dice and it is for you to find out what she will do. The whole interactive campaign can be viewed at perrierbydita.com. Thank you Ken Vanhalle for telling us about this campaign.