Creative Criminals

iStrategy

Febreze: Frees fabrics from bad odors

Posted by Rindert Dalstra - Category: Print

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The following three print advertisements were made by Grey, Düsseldorf for Febreze, a brand of household odor eliminator. The tagline that goes along is: “Frees fabrics from bad odors.” In the prints you see the close-up of woven “fries”, “fish” and “cigars”.



Terminix: Fries

Posted by Rindert Dalstra - Category: Ambient

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With the slogan “Termites eat 24 hours a day” the container with wood in it looked like a giant French Fries box. This ambient would have even been better, although most likely illegal, if the wood had real termites in it.