Creative Criminals

This commercial is the first in a series of outdoor furniture for Ikea and the storyline is quite special.. Gnomes sabotage a couple who are trying to improve their garden. See how the couple combat the gnomes and make more of their garden.

IKEA is applying an interesting strategy in this commercial, they started to think why people are using their furniture in real life. DJ’s and vinyl lovers are using the EXPEDIT shelving units for years now to store their records and finally IKEA realizes this. In a smart way they are illustrating this learning and play on the vinyl trend of the last few years.

This probably isn’t an official Ikea campaign. But if it would have been, it’s definitely gold. We hope this will inspire Ikea to continue campaigns in this direction.

During the Salone Internazionale del Mobile in Milan, Ikea found a nice way to promote their bathrooms. They set up a chemical toilet in but inside there was hidden space, a 20 m2 bathroom completely furnished by IKEA. People that dare to enter were pleasantly surprised and didn’t want to leave afterwards..

Ikea is running “Climber”, a television commercial in which a man climbs a wall to prepare dinner. He navigates cupboards, appliances and table settings in a quest for a renovated kitchen and dining room. Tagline at the end: “Nu har vi fler vitvaror än någonsin” (Now we have more appliances than ever).

Ikea has launched a personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation. IKEA has even gone to the trouble of hanging photos of customers’ loved ones on the walls to ensure they really do experience their perfect bedroom environment. Other features in the 3D showroom include the ability to see detailed product information and to click through to Ikea.co.uk to purchase any home furnishings featured within the bedroom.

Remember the awesome commercial for Carlton Draught? Well now Ikea came up with sort of the same concept. Only not with beer but with furniture! Got to love these ‘Braveheart-ads’..

This creative print advertisement was made for Ikea in Turkey. They wanted to promote the fixed prices all year long. So they just stitched it on the sofa itself.

Tok&Stok is a manufacturer of self-assembly furniture, something like Ikea. They even made their business cards into a little self-assembly chair. Pretty fun to do, and the customer will probably never forget about this business card.

The medium is the message, 365 different commercials in one year does give the impression that IKEA is a dynamic store with endless amounts of different products.