Euromillions, is a pan-European lottery, that gives away at least 10 million Euro away each time the right numbers are chosen. To promote this lottery they made a TV commercial where friends compete in a large paintball game on a tropical island. It sounds expensive.



Company: Euromillions
Agency: AMV BBDO
Country: United Kingdom

Betclic Poker is an Italian poker website. With this advert they have ended the dull commercials for other online gambling rooms. Especially for people who play poker this spot is extremely funny, the best part is when the 3d little person enters the fighting ring. For the ones who don’t know the rules of poker: three of a kind always beats a pair, even if it’s a pair of kings.
After the jump you can see the print version of this campaign.

Company: Betclic Poker
Agency: La chose
Country: Italy

To create this original bus stop advertisement must have taken an eternity. 7,563 dices were used to create this happy winning face for the Treasury Casino in Brisbane, Australia.

The ad’s tagline says, “Let the good times roll.”



Company: Conrad Treasury
Agency: Junior
Country: Australia

This baggage collection belt in the air port is turned a into a giant roulette wheel at Venice Marco Polo Airport. The slogan ironically says “Keep playing“. People spend about 10 to 15 minutes waiting at the belt for their luggage. Meanwhile they can guess on which number their piece of luggage will land.

According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport.



Company: Casino di Venezia
Agency: Adcom
Country: Italy

In New Zealand this advertising campaign is a huge succes. It is for Instant Kiwi, the New Zealand Lotteries and is about a doofus, named Doug and his alter ego ‘Mexi Doug’. His alter ego is played by Leand Macadaan, a Filipino and he is so popular that many groups were created on Facebook and he even has his own site. The idea is simple, a bit vintage and really funny.. that explains the enormous succes!

The ad ‘Get a Perm’, was listed as one of the most popular commercials in New Zealand on TVNZ Fair Go Ad Awards.

To see more of the Instant Kiwi ads,

Company: Instant Kiwi
Agency: DDB, New Zealand
Country: New Zealand

Colle+McVoy went through a lot of efford for this campaign. Mega Monopoly scratch is a new scratch ticket from the Minnesota State Lottery. To promote this they created a tv spot, several magazine ads, and some cool outdoor/ambient stuff. You just have to check it out for yourself! Click continue to see the entire campaign.
To see the official Tv spot for this campaign you should visit ‘this blog’, you can find the video at the bottom of the page. Too bad it’s not available on youtube.

Company: Minnesota State Lottery
Agency: Colle+McVoy
Country: USA