Creative Criminals


Belgrade Casino: Sexist ad

Posted by Bert Callens - Category: Print

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This print ad from Belgrade Casino was not really appreciated by many women. On the first you see a woman showing her boobs, while the tagline ‘Double Five’ appears. Some found the second one racist because “spade” means black person in the English language. We reckon that the casino just couldn’t care and are happy with all the fuzz!




Quebec Health Ministry: Too much to lose

Posted by Sander Janssen - Category: Print
  • Company: Quebec Health Ministry
  • Agency: lg2, Quebec
  • Country: Canada Canada

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The Quebec Health Ministry released these 2 cool print ads to show the dangers of gambling. The slogan says: “You have too much to lose. Gambling: Help and Referral.” The families in the centre of the image illustrate you can lose more than just money when playing poker.



PokerStars : Deadly Game

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: PokerStars
  • Agency: Unknown
  • Country: USA USA

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The following commercial is made by PokerStars, awarded to be one of the safest ways to play poker online.. According to them playing Poker in real life can have disastrous consequences.
In the video you can see every player in the game killing the other ones, in the craziest ways you can ever imagine. A bit overdone, but on the other hand, that makes this commercial so damn funny..


Bwin: Domenech

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Bwin
  • Agency: Unknown
  • Country: France France

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Domenech is most known as the trainer of the national football team of France. In the World Cup this man did’nt plant some good results with France so he decided to take another track to become succesful.
The commercial is made in a trailer-type way, and shows Domenech reviving from his latest failures..


Euromillions: Paintball

Posted by Rindert Dalstra - Category: TV & Cinema Film
  • Company: Euromillions
  • Agency: AMV BBDO
  • Country: United Kingdom United Kingdom

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Euromillions, is a pan-European lottery, that gives away at least 10 million Euro away each time the right numbers are chosen. To promote this lottery they made a TV commercial where friends compete in a large paintball game on a tropical island. It sounds expensive.


Betclic Poker: Three of a kind vs Pair of Kings

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Betclic Poker
  • Agency: La chose
  • Country: Italy Italy

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Betclic Poker is an Italian poker website. With this advert they have ended the dull commercials for other online gambling rooms. Especially for people who play poker this spot is extremely funny, the best part is when the 3d little person enters the fighting ring. For the ones who don’t know the rules of poker: three of a kind always beats a pair, even if it’s a pair of kings.
After the jump you can see the print version of this campaign.


Conrad Treasury: 7,563 dices

Posted by Rindert Dalstra - Category: Billboard
  • Company: Conrad Treasury
  • Agency: Junior
  • Country: Australia Australia

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To create this original bus stop advertisement must have taken an eternity. 7,563 dices were used to create this happy winning face for the Treasury Casino in Brisbane, Australia.

The ad’s tagline says, “Let the good times roll.”


Casino di Venezia: roulette luggage belt

Posted by Rindert Dalstra - Category: Ambient
  • Company: Casino di Venezia
  • Agency: Adcom
  • Country: Italy Italy

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This baggage collection belt in the air port is turned a into a giant roulette wheel at Venice Marco Polo Airport. The slogan ironically says “Keep playing“. People spend about 10 to 15 minutes waiting at the belt for their luggage. Meanwhile they can guess on which number their piece of luggage will land.

According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport.


Instant Kiwi: Mexi Doug

Posted by Bert Callens - Category: Ambient, TV & Cinema Film

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In New Zealand this advertising campaign is a huge succes. It is for Instant Kiwi, the New Zealand Lotteries and is about a doofus, named Doug and his alter ego ‘Mexi Doug’. His alter ego is played by Leand Macadaan, a Filipino and he is so popular that many groups were created on Facebook and he even has his own site. The idea is simple, a bit vintage and really funny.. that explains the enormous succes!

The ad ‘Get a Perm’, was listed as one of the most popular commercials in New Zealand on TVNZ Fair Go Ad Awards.



To see more of the Instant Kiwi ads,


Mega Monopoly scratch tickets

Posted by Sander Janssen - Category: Ambient, Print, TV & Cinema Film
  • Company: Minnesota State Lottery
  • Agency: Colle+McVoy
  • Country: USA USA

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Colle+McVoy went through a lot of efford for this campaign. Mega Monopoly scratch is a new scratch ticket from the Minnesota State Lottery. To promote this they created a tv spot, several magazine ads, and some cool outdoor/ambient stuff. You just have to check it out for yourself! Click continue to see the entire campaign.
To see the official Tv spot for this campaign you should visit ‘this blog’, you can find the video at the bottom of the page. Too bad it’s not available on youtube.