Creative Criminals

Remember the Australian animated video to make people aware for the danger of trains. Well now Walking Dead made a spoof of it. Even though it is half as good as the original video, it is still quite fun to look at..

Amnesty International Belgium launched a game called ‘Battlekid’ where you can game with child soldiers from Congo, Birmania and Colombia to make people aware of the problem.
Try it yourself by clicking on the image!

Following the success of the best-selling game Uncharted 3, Sony is launching The Uncharted Audition – are you as good as Nathan Drake? Entrants must prove they have what it takes to become a game character in three online audition rounds, hosted on Facebook.

Jeep Poland came up with a remarkable campaign. People could win a brand new Jeep Grand Cherokee by checking in at the most extreme places, which were chosen by Jeep.

Mobile operator Sonera was the first to open 4G — the world’s fastest mobile connection in Finland. How to tell this in a traditional print media? Without being traditional. Since 4G is all about speed, we created a game — a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.

Volkswagen and Ogilvy Beijing recently suprised with a very creative campaign. They placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They then invited readers to take part in the Scirocco Cup Augmented Reality Challenge. After heading over to sciroccocupchina.com, players could hold up the insert to their webcam and take control of a Scirocco race car, dictating left to right movement on screen by turning the wheel shaped maker.

Eating chocolates is even more fun with this new packaging for Alpino chocolates. In this limited edition box the candy is lined up like the classic board game Peg Solitaire. So you can play the game and eat the chocolates that are removed from the board. Pure fun!

London Wasps’ official betting partner, 188BET, enlisted the help of Dave Walder, Simon Shaw, Riki Flutey, Joe Worsley, Serge Betson, Rob Webber and Ben Broster to fight a weyr of dragons that invaded Twickenham! 10 baby dragons and a final enormous dragons had to be slain in order to free up the stadium in time for the St. George’s Day game against Bath.

To promote Gran Turismo 5 Sony Playstation created a banner with Google Street View. The banner provided users to drive along one of the three game tracks, where the player was surrounded by the high quality photos of Google Street View. By using the mouse or arrow keys the visitor could ‘drive’ around in the streets with panoramic view.

For 13th Street Universal, Jung Von Matt developed the first movie in the outernet. In a mobile based, interactive mix between movie and real life, game viewers can experience their very own thriller and find out that 13th Street Universal is the best adress for thriller and crime in the most spectacular way. They become a sort of detective in real life and with their iPhone they can track down everything, interview people, take pictures for evidence and son on..
Best piece of interactive advertising we’ve seen in a while!