Creative Criminals

Intouch is an insurance company based in Russia. They wanted to show how unpredictable car accidents are, and that it’s better to have a good insurance. To do so, they launched “car versus piano” a concept where people had to guess, when a piano, that was hanged with ropes above a car, would fall. Absurd, we know, but check out the execution..

Well this is a little overconfident, but they’ve surely kept it clean and simple. Probably not the best ad to show to you wife when you want to buy a new Saab but it will surely turn a smile on the face of men.