Creative Criminals » Gatorade http://creativecriminals.com Creative Criminals Fri, 30 Jul 2010 20:07:23 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Gatorade: Journey http://creativecriminals.com/tvcinemafilm/gatorade-journey/ http://creativecriminals.com/tvcinemafilm/gatorade-journey/#comments Sat, 06 Feb 2010 19:56:49 +0000 Rindert Dalstra http://creativecriminals.com/?p=8253
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    • ]]>     “Journey” provides the viewer access they normally don’t get to the game-day experience. It provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade’s G Series. It is A new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.

    The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.



    Company: Gatorade
    Agency: TBWA\Chiat\Day Los Angeles
    Country: USA USA

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    1. Gatorade: Jordan performance art
    2. Pepsi: I’m good
    3. Pepsi: Pepsi Refresh Project

    ]]>     http://creativecriminals.com/tvcinemafilm/gatorade-journey/feed/ 0     Gatorade: Jordan performance art http://creativecriminals.com/ambient/gatorade-jordan-performance-art/ http://creativecriminals.com/ambient/gatorade-jordan-performance-art/#comments Sat, 01 Aug 2009 17:52:20 +0000 Sander Janssen http://creativecriminals.com/?p=3070
  • Gatorade: Journey
    • ]]>     16 hours of work and 14.641 bottles of Gatorade but the result is definitely worth the effort.

    View the making of this commercial after the jump.





    Company: Gatorade
    Agency: TBWA\Chiat\Day, Los Angeles
    Country: USA USA

    Related posts:

    1. Gatorade: Journey

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