Creative Criminals

F.C. København is a danish soccer club based in Kopenhagen. Like many soccer teams, one of the main sponsors is a beer brand. To open a new stand in their stadion, Carlsberg decided to baptize it, with the biggest beer bottle ever made.
Fake or Real?

Remarkable stunt from Tropicana. Today at 6.51 a fake sun was lit at Trafalgar Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, making the artwork visible from space, so they say.
Click read more to view the making of.

Herezie is a french agency based in Paris. On this print ad they claim to be the best young agency by showing a baby, with big testicles.

Here’s another Johnnie Walker commercial, this time from Brazil. Watch when the sugar loaf mountain in Rio de Janeiro (more known as the ‘giant’) turns to life..

Remember the awesome commercial for Carlton Draught? Well now Ikea came up with sort of the same concept. Only not with beer but with furniture! Got to love these ‘Braveheart-ads’..

Giant bicycles decided they wouldn’t only sponsor professional riders anymore. They say that real riders are the real heroes of cycling so they are opening 30 real sponsorships to anyone who will apply on their website. If you like to get your chance you can subscribe here.

To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, Ariston designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle!

Honda, Canada came up with a great idea. To celebrate the launch of the Civic they built a giant box of cereal! In April, people passing by the Vancouver Art Gallery had a strange vision: someone built a giant box of cereal. In addition, the box was open and giant “crunchy o’s” were inverted.