Creative Criminals


Axe: Auto Romeo

Posted by Bert Callens - Category: TV & Cinema Film

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When you use AXE, lots of girls will be interested in you… But you can only be with one girl at a time. So how do you pay attention to all of the ladies, all of the time?
Cool application made by BBH Asia Pacific, Singapore.


Cosmo: What Girls Look At

Posted by Bert Callens - Category: Ambient
  • Company: Cosmo
  • Agency: Unknown
  • Country: USA USA

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Remember the Levi’s campaign where two girls put a mini-camera on their jeans. Well know Cosmo, the magazine for men spoofed the Levi’s campaign, by doing the same, only with four cameras. What girls look at when talking to them; face, biceps, croch or ass? Find out!
Not the first time Cosmo comes up with a crazy idea..


Durex: Fortune teller

Posted by Bert Callens - Category: Ambient

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Taiwan, a developed country steeped in rich culture and tradition. However, given the cultural taboos in Taiwan, regular condom-promoters in the streets were not able to achieve the daily contact goals and to provide information about safe sex. Therefore Durex decided to handle things in a completely other way by creating Xerud, the sexy fortune teller..


Axe: Impressive relationship status

Posted by Bert Callens - Category: Online

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Brilliant facebook-campaign by Axe in Tunesia. They created a Facebook app that let guys change their Facebook relationship status to the one they’re all dreaming of…