UHU, one-second adhesive, wants to convey the product advantages “fast” and “strong”. They did this with the stickiest UHU ad in the world. They took over a complete block of adverts. Watch what happens. Yet another great idea from advertising agency Serviceplan for UHU.
German glue manufacturer UHU created this amazing billboard. They started with a 50’s style billboard and added torn up layers on top of it, this creates the illusion that the poster has been there for years. Like said in the copy: “If it sticks forever & a day, it must be UHU anyway. The everlasting glue.”
Fevicol is the most famous brand for adhessives in India, it’s owned by the big multinational Pidilite. Their slogan is: “The Ultimate adhesive since 1959″.
In this spot they glue a moustache to a little girl’s face, the only problem is the glue is too good. So she has to walk around with this moustache all her life. I always liked this Bollywood style of movies. A nice touch to this spot is the reincarnation in the end.