Creative Criminals

Advertising agency Numéro10 created this impressive buzz campaign made for Crans-Montana ski resort in Switzerland. In order to make the resort more appealing in this difficult economic situation they launched a fake gold fever which got a lot of attention all over the world.

The campaign was to make people believe that a large nugget of gold was found by a German tourist in one of the river surrounding the Crans Montana Ski Resort. Many Swiss and international newspapers wrote about the discovery and there was a lot of buzz on social media networks. After one week Crans Montana Ski Resort made it public that it was a campaign made to promote www.gold-fever.ch and give away 33 carat special offers.