Creative Criminals

The NBA, launched a new commercial, featuring Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson bouncing basketballs. At first it seems random bouncing, but after a while you start hearing the popular Carol of the Bells -song.



Funny detail: When the clip was launched on Nba.com, many viewers first saw a pre-roll video from Craftsman tools, with exactly the same idea..
Coincidence or not?

Goodby, Silverstein & Partners created 3 print advertisements for Google with the tagline: “maybe the best ads are just answers”.

You remember Smutley? The horny sex-crazed cat couldn’t keep his willy in his pants? Well meet Willy, his partner in crime . Willy the Tourist is the latest character in Goodby, Silverstein & Partners’ Aids awareness campaign for the French non-profit organization AIDES.

Tostitos is a brand of tortilla chips and dips produced by Frito-Lay. They are made from all-white corn and best with dip-sauce. In this video the Brand Tostitos and Goodby, Silverstein & Partners made an impressive animation video.
I feel like eating dip sauce right now..

Production Premium CS5 suite of Adobe is being promoted with a launch video highlighting the magnificent things that are possible with the new video production toolkit. Animation, photography, motion graphics are all used in this advertisement.

Bert, our basketball expert, is going to be jealous that he is on vacation because I bet he wanted to post this print advertisement. Anyway I like the game too and especially this evolution ad with different players from back in the day till now. Who are all the players? Click on the picture to have a better look, it really looks nice.

Doritos brought during Halloween two flavors ‘back from the dead’. This line extension couldn’t go unnoticed so logically they created a campaign to promote these 2 new flavours..
Because the campaign started out in Halloween, the creators decided to involve some horror. On the website of Hotel 626 people were invited to enter the hotel online, were they could play a sort of ‘escape-game’.
From the moment they entered online they were trapped and the only way out was through scary challenges using their mobile phone, microphone and webcam.
Spicy detail: the website is only ‘open’ from 6pm till 6am, so the creators wanted the people to play in the dark.. (Unless you put on your light..)



This website is more than just a escape-game. It’s an interactive game, where you get several calls on your cell phone with directions on how to get out. Your webcam also takes a snapshot from the gamer while playing, and later on you’ll find your that picture in the game.

This campaign won several awards:
Bronze at the Andy Awards 2009, bronze at the CLIO Awards 2009, Gold Pencil at One Show Interactive 2009, and several others. Probably they’ve got a good shot to win something at Cannes Lions too.

To see the youtube-trailer for Hotel 626,

This is an impressive ad for the new Adobe CS4 creative suite. I’m not sure what to think of it. But it surely has some really impressive computer/visual effects in it, and isn’t this what Adobe products are all about?

Everybody loves useless facts, when you put them together it can prove a point especially when the facts are happening at this very moment. This way Sprint wants to prove that they are the most dependable American 3G network and bringing the first 4G wireless network.

How does somebody come up with this?
A rabbit bred with a panther, attached to jet turbines, skating on ice with the wind in his back, doing a ski jump with a fighter pilot on its back…

Don’t ask me, but I think the result is pretty amazing and clear..
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