Creative Criminals

This hitchhiker is using an extraordinary way to show by-passers where he wants to go. By simply writing down his coordinates of latitude and longitude people with a GPS can find out what his exact destination is. Underneath the picture you can only see the word Touareg and the Volkswagen logo, so we are asking ourselves the question if this is an ad for the GPS system in the Touareg or for this type of Volkswagen itself? Because every car with a GPS can add these coordinates to its system.

Here is a good campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in combination with a very cool Facebook app, designed to get teenagers back into running.

After identifying that youngsters think running is dull, Nike set out to make it a little more fun and socially rewarding. So they created a campaign called Nike Take Mokum, a social challenge that lets runners draw creative running routes over satellite maps through a Facebook app, before sending out challenges to friends to help complete them in the real world, through the Nike+ running app.

Ever seen a soldier run away from its enemies on a bike? I haven’t, not even in movies. The following commercial is made by Volcano Advertising for the fitness department of Garmin.

Dutch navigation device manufacturer TomTom offers a special set of navigation voices by Star Wars. Yoda comes in to studio to record the voice samples although this may take a while since he needs several takes for one sample.

Update: After the break you can watch the one with Darth Vader

I’ve posted this ad because I really love the graphical efforts they put into this one. Make sure you look at the enlarged version of the image, you can see the incredible amount of details. And ofcourse the idea behind this campaign is not bad at all!