The simplicity in this image is just great, agencies all over the world have done a lot of different things for Durex, yet this one is different again. Good job!



Company: Durex
Agency: Grey G2/Group, Düsseldorf
Country: Germany

Playboy Argentina launched a unique casting campaign. This time they don’t use celebrities or top models in their magazine, they are searching their new models amongst regular people. Everyone can try to become one of the new models.
They’ve created a (fictional) professional photo shoot by using a webcam and the internet. All the models can select their best pictures and upload them in a photo album. By voting on these albums the new Playboy model will be selected.

Company: Playboy
Agency: Grey Buenos Aires
Country: Argentina

Large price tags were placed on real fire trucks and garbage trucks to promote Toys”R”us, a toy store chain. Kids will be so disappointed when they saved that much and can’t really buy this extremely big toy. Luckily their parents will understand to go the toy store and buy the smaller version.

Company: Toys”R”Us
Agency: Grey, Dusseldorf
Country: Germany

The Transport Accident Commission (TAC) is an organization in the State of Victoria striving for less road accidents. It was established in 1986 and is taking a lot of actions to improve security.
During Christmas, a lot of people drink and drive and accidents are more likely to happen.. Here’s a shocking video made to remember people to drive safely.

Why do I post this? Because I wonder if this isn’t too shocking. For people who have lost a family member or friend because of a car accident this is a bad reminder.. On the other hand; this is good to remember people that a car is a deadly weapon.
I’m also asking myself wether all these video images are ‘made’.
Some look real, and I’m not too sure that is legal to post a video where you see sort of images.
Anyway, if you see this, you’ll think twice which is probably the goal of TAC.



Company: TAC
Agency: Grey, Melbourne
Country: Australia

I saw this ad yesterday and I instantly liked it, but after looking at it for a while I wasn’t sure anymore. There is something unnatural about it. Yet the idea is simply genious, that’s why I’m still posting it. And you have to admit, the illustration work is really good!

For the ones who don’t get the clue, the slogan is: ‘Tastes like already buttered’.



Company: Golden Toast
Agency: Grey G2/Group, Düsseldorf
Country: Germany

To promote Toshiba’s new line of LCD TVs, Toshiba used a helium balloon to take an ultra-lightweight chair to the edge of space. They filmed the process using a IK-HR1S 1080i camera.



Some facts other facts:

• The helium balloon lifted the chair and camera to a height of 98,268 feet (29,952 meter).
• FAA regulations required that the weight of the rig had to be less than 4 pounds (1.82 kilos).
• The cost of the chair was 4200 dollar (2800 euro).
• The rig was launched in Nevada’s Black Rock desert.
• The chair took 83 minutes to reach an altitude of 98,268 feet (29,952 meter).
• It took 24 minutes to fall back to earth.

At www.wherewillitland.com you could guess, by giving in coordinates, where the chair would land and win the new Toshiba 46 inch Regza SV LCD TV.

Watch the making of after the jump.

Company: Toshiba
Agency: Grey, London
Country: United Kingdom

Toppits cling film is a product that keeps groceries fresh. To make this rather common fact interesting, they place the product benefit “Keeping it fresh” in an unusual environment using an eye-catching ambient by cleaning the wall where the cling film is placed.

The main target group of women that are head of the household are reached on the way to work or to the supermarkt.



Company: Toppits
Agency: Grey, Düsseldorf
Country: Germany

The challenge was to create awareness for Lenor flower – scented laundry softener. They replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets, emphasizing the flower fragrances of Lenor softener in a free of charge and powerful way.

The idea came to life in the flower shops across Magheru Avenue, one of the Bucharest’s most circulated street; between 15,000-20,000 pedestrians per day.



Company: Lenor
Agency: Grey, Bucharest
Country: Romania

Nice ambient made for the advertising campaign ‘Keep The Netherlands clean’.
No words needed…



Company: Nederland Schoon
Agency: Grey
Country: The Netherlands

Simple but lovely…



Company: Sensodyne
Agency: Grey Worldwide Düsseldorf, Germany
Country: Germany