Creative Criminals

This is the second ad for Pilot pens we are posting in a couple of days, and again it’s simply genius. Because the pen is water resistant the mother could write this message on the plate before pouring the soup.

This is a great campaign that proves advertisers can keep on being original. Just when you think there are no more possibilities for advertisers to promote a simple pen Grey Barcelona came up with this idea. The pen can write so small you can draw detailed tattoos on little Lego figures.

Paradontax is a brand of sodium-bicarbonate based toothpaste that contains natural herbs. The toothpaste is especially used to fight bleeding gum. This print campaign from Grey, Bucharest shows in a dramatic way the power of Paradontax to fix bleeding gum.

Can’t help to find these print ads extremely amusing. They represent some of the biggest clichés of couples that are way too long together and lost the flame in their relationship. Sometimes couples need something to save their relationship from this. Tzabar Travel Agency has the perfect solution for it: romantic vacations for couples. Their slogan says: ‘Take your relationship a step backwards’.

Actionaid India launched a campaign on homelessness in 2006 to urge people to log on and donate money towards relief for homeless people in Delhi. The web site, www.delhishomeless.org, now offline, was used as a portal for information and fundraising for the campaign. This billboard in Delhi helps those with homes get a feel for the plight of the homeless. “For some this is indoor advertising.”

Karen, a friend of ours gave us this ad. The commercial promotes a cleaning product that works with cold water. Although the execution is brilliant the concept looks a least a bit strange. The tagline that goes along is: “ Now you can wash up in cold water.”

Have you ever had the people dressed like the village people, asking for a lift? Probably not.
But have you ever had a cop pulling you off the road, for a check-up? Probably you do..
Seat newest print ad shows a police officer stopping a car. But on his right end you can see the rest of his crew, waiting to get a lift too.
“Avoid Surprises”, AFS Side Lighting System on the Seat Ibiza.

Covergirl is a make-up product who makes eyelashes look thicker. The agency Grey in Buenos Aires, made this simple yet striking ad to promote its effect on the eyes. You can see 2 eyes, with thickened eyelashes and underneath a sort of toolbar where the “B” is indicated.
“Makes your eyelashes look bold”

Take a good look at this image, the illustration has been done perfectly. They’ve used human hands and arms to create the illusion of a coral reef. Together with the slogan ‘After the coral reefs completely vanished, the humankind will be next’.

The simplicity in this image is just great, agencies all over the world have done a lot of different things for Durex, yet this one is different again. Good job!