It doesn’t matter wether you are a multinational, a small business, a non-profit organization or a government organization. Everybody needs marketing, whether you like it or not.
To gain income or to convince people, you need to be able to contact people and make them look (interested) at your ad.

Even the army uses Marketing, almost for a century..
You probably all know the “I want You”- campaign of the U.S. Army where Uncle Sam pointing out his finger. This campaign was used to recruit soldiers for both World War I and World War II.

This is a pretty new ad of the U.S. Army Air force.
It shows some soldiers rescuing a man in need. In the end of the spot they say “It’s what we do every day”.
I wonder whether such campaigns have a lot of succes..



Organization: U.S. Army
Agency: GSD&M Idea City
Country: USA

Driving is also an art! In the new BMW Z4 commercial the connection between the art of painting and the art of driving work perfectly together. The Z4 was fitted with paint dispensers on its wheels, and by driving it around they created in a childlike way a really cool painting. The artwork is by the hand of Robin Rhode, the filming was done by Jake Scott.

Company: BMW
Agency: GSD&M Idea City, Austin
Country: USA