This print ad was published exactly one year ago. The headline says: “For one day only”. No further explanation is needed I guess?



Company: Guinness
Agency: Irish International BBDO
Country: Ireland

Merry Christmas to all of you. On this day we want to share this wonderful Guinness Christmas advert with scenes throughout Ireland. The music was produced specially for the commercial by composer Kevin Sargent.

“Even at the home of the black stuff, they dream of a white one.”



Company: Guinness
Agency: Unkown
Country: Ireland

Guinness has launched another wonderful new TV ad, called “Fortune Favors the Bold.”

This television ad of 45 seconds follows a fresh pint of Guinness that goes on a trip through the city. The TV advert shows the Guinness arriving just in time to a “bold” employee who negotiating his salary while only being on the job less than a week. The pint of Guinness arrives just in time. The ad finishes with a celebratory toast between the team of employees.



Company: Guinness
Agency: BBDO, New York
Country: USA

Since this blog was created we’ve seen a couple of ads for Guinness, and to be honest they’ve never let me down. It would be nice to see some other brands take an example from the quality of the Guinness campaigns.

But off course Guinness is a beer, and you drink it in a bar. So the commercial activities should appeal to people in bars. We’ve seen one great example some time ago. Today I found another one, it’s pretty old (2006) but I’ve never seen it before so I think it’s worth sharing.

Company: Guinness
Agency: BBDO, New York
Country: United States

Guinness recorded this remarkable spot in four different countries: New Zealand, Canada, Fiji and the U.K. They did not say how much the commercial cost, but the project required three months of preparation and more than 8,000km of scouting before filming began in Canada.



The production crew included the set designer from the third Lord of the Rings film. The set for the underwater scene took three months to build and the shot where grass is dragged into place, filmed in New Zealand on a disused bombing range, required army assistance.



Company: Guinness
Agency: AMV BBDO
Country: United Kingdom

We’re always discussing which brand of beer has the best advertising campaigns. But now I realize we were forgetting Guinness. I love this ad, it’s so subtle yet brilliant! But I’m wondering if it would be this effective if people use bleu chalk on top of the cue…


Company: Guinness
Agency: Tank, Chicago
Country: USA

Guinness since 1759, so this year it exists 250 years. If you look closely you see that the four numbers make a guy that is drinking Guinness.



Company: Guinness
Agency: AMVBBDO, London
Country: United Kingdom

This is an old commercial (2007) but it is still pretty amazing.



Company: Guinness
Agency: Red Bee Media
Country: United Kingdom