Creative Criminals

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13th Street: Shivers Guaranteed

Posted by Bert Callens - Category: Billboard

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Here’s a cool idea for 13th Street, the horror TV-station. By using a graaf generator inside a bus stop billboard they could make people’s hair stand up while suddenly a disturbing image appeared.


Claro: From boy to men

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Nike
  • Agency: BBDO
  • Country: Argentina Argentina

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There’s a time in life, where the last shall not be the first‘.. With this filosophical scentence this commercial for Claro, a mobile operator, starts. In the video you see a boy running. Not so special you’d think, but when he finishes he feels like a complete other person..


Gilette: Smallest ad ever made

Posted by Bert Callens - Category: Ambient, Print

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No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham.