Creative Criminals

Love is the reason you care. For all the things in your life, that make life worth living. A strong copy with very beautiful shots and Sweet Child o’ Mine from Guns N’ Roses as the soundtrack can’t really go wrong.

Creative outdoor campaign by Dulcolax, the laxative medicine that is sold worldwide. They took an outdoor network and transformed it into giant empty toilet rolls, to show that their medicine helps when feeling constipated.

Great print campaign from Dettol, the world’s largest-selling antiseptic. It shows people giving hands, with on the left where you see one of the hands has been.
Over the top?

What are your good intentions for 2013? Helping the poor, lose weight or stop smoking? Well in this case, you might want to stop smoke. The Britain’s National Health Service closed down 2012, with a disgusting ad, where they explain and show that smoking causes mutations..

Well done from Bodyform, a sanitary napkin brand in the United Kingdom. One of their Facebook fans posted a hilarious comment on the official Facebook page of Bodyform, where he complained that his girlfriend was’nt happy when she had her period. The comment got over 80k likes, and Bodyform decided to answer. With this hilarious video..
Well played Bodyform!

The department of Colgate Dental Floss took their slogan ‘How to find food that is hidden’ very literally. In this videoclip you can see how they made a sort of vintage commercial where a professional fisherman uses the dental floss as a line. And be sure he catches something with it!

Funny stunt from Durex, Poland. When a stewardess is doing the safety prescriptions on board of an airplane, she suddenly takes a condom and start showing people how to use it. Everybody is shocked untill the intercom wishes them a safe flight from Durex.

Cool idea from two Korean students. For Dulcolax, the laxative medicine, they want to make an outdoor advertisement showing a rollercoaster going through a billboard of a persons legs. That way it seems like the person is having a quick relief of constitution. Not sure if the advertiser is going to like this idea, but you have to admit it, it’s creative!

Great idea to make people awar that a bad breath is no good. Not for you, not for the others. JWT, Hong Kong created a flipbook showing an attractive woman who appeared to be speaking as you flip the pages. What no one knew was that the agency inserted a bad onion smell in the flipbook. On the end of the flipbook, people got a coupon for Listerine.

This magazine cover is pretty funny. The person in the image appears to be out of shape, but then you notice the logo of Men’s health is upside down. So when you turn the magazine 180 degrees to be able to read the logo, the person is in great shape. A simple idea!