ChileGreat print campaign from Dettol, the world’s largest-selling antiseptic. It shows people giving hands, with on the left where you see one of the hands has been.
Over the top?
BangladeshApollo eye clinic released this cool calendar for 2013. They imitated the well known eye chart to test your vision, and used it’s design in a calendar. So now, you can test your vision yourself every day.
So far so good, This should be the last day human kind would be standing, but nothing happened so far. Eat that Mayans!. The condom brand Durex, launched a cool top topical with funny slogans such as “Go out with a bang” or “See it right to the messy end”. You made my (last) day Durex!
United Kingdom200 people formed a giant human hand in Covent Garden in London. By visually illustrate Dupuytren’s contracture, a progressive and debilitating hand condition, they wanted to make the crowd aware of this rare disease.
United KingdomWith the following campaign St Johns Ambulance wanted to show people the importance of first aid. Many people do not know what to do when somebody is in danger. With a simple action you can save a life. The interactive campaign was held in cinemas and this lady of the audience got to be the hero of the day..
CanadaRed Urban came up with this simple idea to show people the importance of having your eyes checked. In four short videos, you witness a familiar situation in which the eye doctor asks, “Which is better? This one? Or this one?”.
Pretty funny!
RussiaOnly in Russia. to promote one of their new shampoo’s Palmolive, the manufacterer of household-, health care- and personal products, did this following, sexy guerilla campaign.
A model just took a shower in the middel of Moscos, in a billboard..
ArgentinaHospital Alemán is a hospital based in Buenos Aires and recently started with their “Kinder Plan”. This campaign won several prices at the Clio Awards 2009. It shows the difference between the actions of kids and the instructions given by their parents..
The ‘Tree’ won gold for the best Print!
It’s simple, but I like their way of thinking..
