Creative Criminals

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Red Cross: Give life, Donate blood

Posted by Rindert Dalstra - Category: Animation

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Amsterdam directors Andre Maat & Henk Loorbach created this film together with Berlin agency Heimat for the Red Cross to ask people to “give life and donate blood”.

Animations were made on a silicon re-production of the model’s head before the actual shoot. Then the entire film was projected on the model’s face and recorded in almost one shot.


Hornbach: Your Project

Posted by Bert Callens - Category: TV & Cinema Film

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Hornbach is a German DIY-store chain offering home improvement and do-it-yourself goods. Their new campaign, called “Make it Your project”, they’ve made this absurd yet intriguing spot.
The abstract storytelling with extremely imaginative examples makes this spot one of the bests in its range.


CNN: Go Beyond Borders

Posted by Sander Janssen - Category: Ambient

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Go beyond borders is the new slogan for CNN international. In the end of 2009 they created this unique stunt in the centre of Berlin, it has been done to remember the fall of the Berlin wall. To mark the former border they needed to use 40 kilometres (25miles) of tape. And at certain places next to this line a ‘tape artist’ created some great pieces of art. The campaign was certainly impactful, over 2.000.000 people saw CNN’s new slogan