Creative Criminals


Heineken: Indie coaching

Posted by Sander Janssen - Category: TV & Cinema Film

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People who are sick of all these so called hipsters on music festivals, should definitely check out this commercial. Primavera Sound Foundation in colaboration wit Heineken is coaching hipsters to be as ‘genuine’ as possible.


Heineken: Interactive Bottle

Posted by Bert Callens - Category: Ambient

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This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a zip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.


Heineken: The road to the final

Posted by Rindert Dalstra - Category: TV & Cinema Film

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Yet another Heineken commercial in the ‘Open your world’ series; a series that always revolves around a slick, but sympathetic and playful James Bond-like character that has this way of dealing with exotic situations. To get people excited for the final of the Champions League – Heineken is official sponsor – we see Mr. Smooth in this director’s cut travel half the world to be there on time.


Heineken: Steal a girlfriend

Posted by Bert Callens - Category: TV & Cinema Film

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Apparently the vintage look & feel in commercials is back. Wieden & Kennedy New York made this new commercial for Heineken, where a guy is tealing girlfriends all over the world. Don’t really get the concept of the commercial, but it is fun to watch.


Heineken: The real Master of intuition

Posted by Rindert Dalstra - Category: Ambient

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Heineken staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know that Heineken has hidden cameras everywhere to give them a nice surprise.


Heineken: Skyfall

Posted by Rindert Dalstra - Category: TV & Cinema Film

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Since James Bond is not a sophisticated Sean-Connery-type anymore, he exchanged his Martini for a Heineken. So everytime a new Bond film is released, Heineken is allowed to advertise around Bond’s more modern taste. To promote the newest Bond film ‘Skyfall’, Wieden+Kennedy has made a spot in which the film and the commercial are seemlessly interwoven.