Lazer is a brand of bike helmets. In this print ad they show how strong this type of helmet is because his upper head is the only part that is not casted. It clearly did not get damaged in the accident. Once again Duvalle Guillaume gets all the credit for making this great advertisement.

Look closely, the guy has a beerbelly. My guess is he like Heineken.



Company: Lazer
Agency: Duvalle Guillaume
Country: Belgium

Meet Quique, he was born in Rosario, Argentina on the 20th of June, 1982.
Quique is a medical wonder, because he was born without a body. Doctors always said that it would be impossible for Quique to transplant his head on a body, but because of modern technology doctors give him a new chance..
Now he’s searching for someone that is willing to donate his body! Check out his website!



This movie is made for Diesel to promote it’s new helmets. The guy who came up with this idea must have a lot of perseverance. Imagine if you would be the manager of Diesel and someone of your team would say “Hey, to promoto our helmets, let’s make a campaign about somebody without a body..”

Company: Diesel
Agency: We Choose Fun
Country: Spain