Creative Criminals

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BMW: Audi got Owned (part II)

Posted by Bert Callens - Category: Billboard

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Remember the billboard battle from Audi versus BMW? Well apparently it went on, and on. After BMW’s ‘Checkmate‘, Audi bought an even bigger billboard where it said ‘Your pawn is no match for our King‘ showing the Audi R8. Well now BMW took the battle to an even higher level (literally) and bought a small Zeppelin, where the words ‘Game Over‘ were written..



Company: BMW
Country: USA USA


Mini: Become a man-ual

Posted by Bert Callens - Category: TV & Cinema Film

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“You’re maturing. You’re changing. You’re becoming a man-ual. And our task is simple: to lend a helpful right hand to guide you through this initially awkward but ultimately awesome phase of your life.”
To promote manual transmission cars in the US, Mini made a funny video. It is based upon an old “My-body-is-changing” video.

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Drive Times: For Sale

Posted by Bert Callens - Category: Mobile

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The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation..


Russian Government: Crashed billboard

Posted by Bert Callens - Category: Billboard, Fake or Real
  • Company: Russian Government
  • Agency: Unknown
  • Country: Russia Russia

1 comment

According to some Russian sires, this was a real accident, not a guerilla campaign created by the advertiser. The ‘accident’occurred this winter in a city called Tomsk. You can see a car that slipped and crashed into the billboard. On the billboard it says “Speed must be reasonable”.
Fake or real? What do you think?