Google Zeitgeist is a guide to the year based on how the world searched the Internet. It features many of 2011’s biggest news stories, videos, obituaries and other viral content.
USAToday, exactly 40 years ago this billboard appeared on Sunset Boulevard in Los Angeles. Nobody really knew what these weird symbols meant. After a while they appeared to be the ‘title’ of the new Led Zeppelin album also know as Led Zeppelin IV. The four symbols were chosen by the members of the band themselves and each represented a band member. This successful campaign shows us that you don’t need a clear message on a billboard in order to attract attention. Nowadays bands should tease their fans more like this.
IndiaThese three print advertisements were made for Staedtler to demonstrate their new long lasting pens. Each print is made out of one single line to show students the pen would last for a long time. The first print is Neil Armstrong, Man on the moon, the second one is Alexander Graham Bell, making the first call and finally Edmund Hillary conquering the Mount Everest. The tagline that goes along is: “History is written by those who never stop”.
