Creative Criminals

In Quebec, the road suffers a lot from holes in the ground because of the severe winters. The local advertising agency Taxi decided to help every automobilist that suffers from these holes and made an application where people could insert wherever there’s a hole. But they did not stopped there. They took a car and dramatized the possible dangers of these holes..

This creative ambient-installation was made for the launch of the movie, Alice in Wonderland in Italy in March 2010. The made it look like Alice is looking down a hole which actually is a shopping male in Rome.