Creative Criminals

iStrategy

Orphea: Powerfull Billboard

Posted by Bert Callens - Category: Billboard

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This billboard was made for Orphea4D Protection, a powerful insecticide spray for exteriors. Because the warm season is coming where bugs and insects are starting to annoy everybody they wanted to show that they are the perfect solution. And they’ve couldn’t prove it better than with this billboard.


Uniball: Bust you out

Posted by Bert Callens - Category: TV & Cinema Film

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Funny TV-campaign from Uniball, a pen manufacturer. The videos contain a story where people get a letter, that written in the fonts “Edwardian Script“, “Comic Sans MS” and “Broadway“. The tone of voice immedeately changes and does not corresponds anymore whit what is written in the letter. At the end, the following slogan appears: “Write it in your own voice“.
Click read more to see the two other videos.


Scotch: Duct Tape Digital

Posted by Bert Callens - Category: Mobile

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With Duct Tape Digital you can restore all your smartphone’s functions. By simply disabling the damaged areas on the screen, and move the important functions to the areas that still work.


Doom: Shoe-billboard

Posted by Bert Callens - Category: Media

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South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe.To demonstrate Doom Super’s legendary insect killing power, the brand Doom, took the most basic method of killing a bug and multiplied it by the killing power of Doom.


Pantone: Queen

Posted by Sander Janssen - Category: Direct Marketing

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Queen Elizabeth II is an icon of style. For 60 years she has colour matched her clothing perfectly. As any Queen should. And to celebrate the 2012 Diamond Jubilee, Leo Burnett and Pantone have created a colour guide book detailing some of those famous single colour outfits, with their matching Pantone reference and the date she wore them.