Advertising agency Grey in Hong Kong designed these three print advertisements for a new kind of Pringles called Rice Infusion. Nice creative idea if you consider that the following dishes generally are served with normal rice.
Posted by Bert Callens on July 17, 2010 5 comments
Leo Burnett made this strinking campaign for a Baby Food company in Hong Kong. They claim that by giving babies organic food their poop would smell a lot better. Almost as good as green environments, can anyone confirm this?
Company: Organic Baby Food Agency: Leo Burnett Country: Hong Kong
Hong Kong only has giant record labels. But somewhere, the sound of independent music is hiding, waiting to emerge. Zoo Record, an alternative music store wanted to break the monopoly of mainstream music.
14 indie bands, each made a song. People were given QR codes which could be scanned. If scanned a number of one of those bands was played. It resulted in people sharing their newly discovered music on Youtube, Facebook, Twitter, and personal blogs. But what was even more important was that more than half of the 14 bands sold out their albums within the first week, helping more people uncover the hidden sound of the city
Company: Zoo Records Agency: Leo Burnett Country: Hong Kong
Posted by Bert Callens on January 3, 2010 1 comment
Yoga refers to traditional physical and mental disciplines. Originally it’s from India, but the last decade Yoga became a way of living for many from all over the world.
LifeYoga, a yoga-club in Hong Kong is specialised in “Bikram yoga”, a series of poses carried out in a room maintained at the temperature of 105 degrees Fahrenheit or 40 degrees Celsius. By doing Bikram, the body becomes more flexible and rid the body of toxins.
LifeYoga and Leo Burnett made this spicy and eye-cathing campaign to convince people to try it out. “Sweat Off Your Flab. Hot Yoga at Life Yoga”.
Company: LifeYoga Agency: Leo Burnett Country: Hong Kong
Stabilo made this pretty impressive and simple print advertisement. The slogan that goes along with these ads is: highlight only the good bits! The first ad says: save water shower with your girlfriend; Find out what the other two say for yourself.