Tag Archive | "Hong Kong"

Pringles: Rice

Posted by Rindert Dalstra on July 27, 2010 No comments yet

Advertising agency Grey in Hong Kong designed these three print advertisements for a new kind of Pringles called Rice Infusion. Nice creative idea if you consider that the following dishes generally are served with normal rice.


Company: Pringles
Agency: Grey
Country: Hong Kong Hong Kong

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Rating: 4.3/5 (4 votes cast)
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Ikea: Trailer

Posted by Rindert Dalstra on July 19, 2010 No comments yet

The Ikea in Hong Kong has a found a very original way to promote their range of curtains by using a moviescreen in theatres.



Company: Ikea
Agency: Leo Burnett
Country: Hong Kong Hong Kong

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Rating: 3.8/5 (6 votes cast)
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Organic Baby Food: Green Poo

Posted by Bert Callens on July 17, 2010 5 comments

Leo Burnett made this strinking campaign for a Baby Food company in Hong Kong. They claim that by giving babies organic food their poop would smell a lot better. Almost as good as green environments, can anyone confirm this?


Company: Organic Baby Food
Agency: Leo Burnett
Country: Hong Kong Hong Kong

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Rating: 3.1/5 (7 votes cast)
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Zoo Records: Hidden Sound

Posted by Bert Callens on July 1, 2010 No comments yet

Hong Kong only has giant record labels. But somewhere, the sound of independent music is hiding, waiting to emerge. Zoo Record, an alternative music store wanted to break the monopoly of mainstream music.

14 indie bands, each made a song. People were given QR codes which could be scanned. If scanned a number of one of those bands was played. It resulted in people sharing their newly discovered music on Youtube, Facebook, Twitter, and personal blogs. But what was even more important was that more than half of the 14 bands sold out their albums within the first week, helping more people uncover the hidden sound of the city




Company: Zoo Records
Agency: Leo Burnett
Country: Hong Kong Hong Kong

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Rating: 4.3/5 (4 votes cast)
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LifeYoga: Sweat

Posted by Bert Callens on January 3, 2010 1 comment

Yoga refers to traditional physical and mental disciplines. Originally it’s from India, but the last decade Yoga became a way of living for many from all over the world.
LifeYoga, a yoga-club in Hong Kong is specialised in “Bikram yoga”, a series of poses carried out in a room maintained at the temperature of 105 degrees Fahrenheit or 40 degrees Celsius. By doing Bikram, the body becomes more flexible and rid the body of toxins.

LifeYoga and Leo Burnett made this spicy and eye-cathing campaign to convince people to try it out. “Sweat Off Your Flab. Hot Yoga at Life Yoga”.


Company: LifeYoga
Agency: Leo Burnett
Country: Hong Kong Hong Kong

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Rating: 4.1/5 (8 votes cast)
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Standard Chartered Bank: AntiHIVirus

Posted by Bert Callens on October 26, 2009 No comments yet

Here’s a way to promote Anti virus software..
It’s about a virus called (surprise surprise) HIV, who wants a job in this ’special’ agency..

I love the characters and the idea is also very creative. Well done TBWA
After the jump, you can see the other 4 episodes.





Company: Standard Chartered Bank
Agency: TBWA/Tequila, Hong Kong
Country: Hong Kong Hong Kong

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Rating: 4.1/5 (7 votes cast)
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Stabilo: highlight only the good bits

Posted by Rindert Dalstra on August 8, 2009 No comments yet

Stabilo made this pretty impressive and simple print advertisement. The slogan that goes along with these ads is: highlight only the good bits! The first ad says: save water shower with your girlfriend; Find out what the other two say for yourself.


Company: Stabilo
Agency: Grey
Country: Hong Kong Hong Kong

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Rating: 4.2/5 (5 votes cast)
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