Yoga refers to traditional physical and mental disciplines. Originally it’s from India, but the last decade Yoga became a way of living for many from all over the world.
LifeYoga, a yoga-club in Hong Kong is specialised in “Bikram yoga”, a series of poses carried out in a room maintained at the temperature of 105 degrees Fahrenheit or 40 degrees Celsius. By doing Bikram, the body becomes more flexible and rid the body of toxins.

LifeYoga and Leo Burnett made this spicy and eye-cathing campaign to convince people to try it out. “Sweat Off Your Flab. Hot Yoga at Life Yoga”.

Company: LifeYoga
Agency: Leo Burnett
Country: Hong Kong

Here’s a way to promote Anti virus software..
It’s about a virus called (surprise surprise) HIV, who wants a job in this ’special’ agency..

I love the characters and the idea is also very creative. Well done TBWA
After the jump, you can see the other 4 episodes.

Company: Standard Chartered Bank
Agency: TBWA/Tequila, Hong Kong
Country: Hong Kong

Stabilo made this pretty impressive and simple print advertisement. The slogan that goes along with these ads is: highlight only the good bits! The first ad says: save water shower with your girlfriend; Find out what the other two say for yourself.

Company: Stabilo
Agency: Grey
Country: Hong Kong