Creative Criminals


Nivea: Flashmob

Posted by Bert Callens - Category: Ambient, Outdoor
  • Company: Nivea
  • Agency: Unknown
  • Country: France France

2 comments

Great flashmob by Nivea. When this woman took a sample of Nivea she would never expect this to happen. Out of the blue, guys starts dancing, firemen arrive to ‘cool’ things down, a prince on a white horse appears..


Playboy: Tweetgrid

Posted by Bert Callens - Category: Online

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Playboy, Argentina searched a way to get more Twitter followers. That’s where Maria Paz Delgado came in, former Miss Buenos Aires and now a TV show hostess in Argentina. During her shows Playboy discovered that there were a lot of tweets. Playboy then challenged fans of her to retweet one of their messages in order to see her naked. Every 15 tweets uncovered one of her pics..
Result; lots of retweets ofcourse!


Axe Lynx: Bus Chaos

Posted by Bert Callens - Category: Ambient

1 comment

Axe (Lynx) released a month ago the ‘for her’ variant. Idea behind it is that if boys and girls spray the irresistible scent of Axe, that chaos unleashes. In Leeds, United Kingdom, these couples took that very literally…


Axe Lynx: Unleash the chaos

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

1 comment

Axe, known as Lynx in the United Kingdom released a scent for female. The famous Axe commercials always imply that whenever a man sprayed the deodorant, all women would run towards him. Now that women have their own scent, chaos will arise.


CCAA: Megan Fox Island

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: CCAA
  • Agency: NBS
  • Country: Brazil Brazil

2 comments

Absurd, yet funny commercial for CCAA, a school in Brazil giving English lessons. When two guys survive a plane crash they end up on Megan Fox Island, with hundred Megan Foxes. But one problem, they don’t speak English and are banned to, Mike Tyson Islands…
Click read more to see the making of.


Wonderbra: Ultimate Plunge

Posted by Bert Callens - Category: Ambient, Outdoor
  • Company: Wonderbra
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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Wonderbra introduced its deepest cleavage bra ever, just in time for the Christmas and New Year parties. The face of this campaign is model Adriana Cernanova, who’s picture is projected onto London’s Battersea Power Station. Now all women are invited to bungee from a giant crane into Cernanova’s plunging cleavage.


Playboy: Hot groupie

Posted by Bert Callens - Category: Online

0 comments

For the edition of August, Playboy Argentina made an interactive online tool. By simply singing in your PC’s microphone, an image gradually appeared. On the image Mariana Diarco posed as a groupie.