Creative Criminals » HOT http://creativecriminals.com Creative Criminals Thu, 09 Sep 2010 17:04:06 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 HOT: Large magnetic billboard http://creativecriminals.com/outdoor/large-magnetic-billboard/ http://creativecriminals.com/outdoor/large-magnetic-billboard/#comments Mon, 26 Oct 2009 12:45:55 +0000 Rindert Dalstra http://creativecriminals.com/?p=4684
  • HOT TV: Revealing billboard
    • ]]>     As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter (460 feet) long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.

    This resulted in that the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

    This campaign was made for HOT, a television network, to promote their show and stars to its customers.



    Company: HOT
    Agency: BBR Saatchi & Saatchi, Tel Aviv
    Country: Israel Israel

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    1. HOT TV: Revealing billboard

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