Creative Criminals

Sex sells, whoever doubts that should open the advertising-history book. JBS the clothing store, used the XXX-factor again in their latetst commercial. The ending with the adolescent craving to buy one of the boxershorts is hilarious.
Cheap or just smart?

This print ad from Belgrade Casino was not really appreciated by many women. On the first you see a woman showing her boobs, while the tagline ‘Double Five’ appears. Some found the second one racist because “spade” means black person in the English language. We reckon that the casino just couldn’t care and are happy with all the fuzz!

“You’re maturing. You’re changing. You’re becoming a man-ual. And our task is simple: to lend a helpful right hand to guide you through this initially awkward but ultimately awesome phase of your life.”
To promote manual transmission cars in the US, Mini made a funny video. It is based upon an old “My-body-is-changing” video.

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In the Middle-East, it is sometimes hard for brands such as Durex to promote their products due to strict advertising rules. Therefore they’ve recently developped Digital Love, a website offering a unique sensation with any partner you want… Not!
Still funny though, go and check it out, by clicking on the image.

With all the about the Rugby, Axe felt it was their duty to ensure everyone truly understood the rules of the game. And how to get the attention of all the gurs, by using sexy women!

Remember the Levi’s campaign where two girls put a mini-camera on their jeans. Well know Cosmo, the magazine for men spoofed the Levi’s campaign, by doing the same, only with four cameras. What girls look at when talking to them; face, biceps, croch or ass? Find out!
Not the first time Cosmo comes up with a crazy idea..

Taiwan, a developed country steeped in rich culture and tradition. However, given the cultural taboos in Taiwan, regular condom-promoters in the streets were not able to achieve the daily contact goals and to provide information about safe sex. Therefore Durex decided to handle things in a completely other way by creating Xerud, the sexy fortune teller..

Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.

Remember the awesome commercial for Carlton Draught? Well now Ikea came up with sort of the same concept. Only not with beer but with furniture! Got to love these ‘Braveheart-ads’..

Many people couldn’t believe their eyes when walking around in Bryant Park in New York. Today they saw a woman walk around wearing headgear made out of 4 iPads shaped into a cube projecting video playback of each side of her head. Many just sat there with their mouth wide open, until suddenly a guy approaches the girl and touches her ‘face’. This viral launches the Cosmo For Guys magazine app.