PortugalGreat idea from Huggies, Portugal. They made a device you put on your babies diaper and when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs their attention.
ArgentinaHuggies diapers made this beautiful movie about the joy of becoming a parent. What better place to illustrate this than the first moments of parents with their baby in a hospital. Making a 2 ‘person’ crib for newborns to meet their very first friend brings us some emotional footage. Nicely done!
IsraelLondon 2012 just ended and it’s never to early to start preparing to the 2032 Olympics.
Huggies Israel, with the aid of sports commentator Zoheir Bahalool helps parents see their kids as superstar athletes. When baby videos were uploaded onto the Huggies website, Bahalool himself provided a running commentary on each burp, roll and tumble.
USAThe new Huggies spot is a lovely combination of artful advertising and a good sense of humor. JWT and MassMarket (visual effects) worked together to become this awesome commercial. Again it is proven that with some creativity, positive results can be obtained!