On November the 9th, the Germans celebrated the 20th anniversary of the end of the famous concrete barrier also known as the Berlin wall. The German Democratic Republic (GDR) built this wall in the 1960’s that completely enclosed the city of West Berlin, separating it from East Germany including East Berlin.

After a quarter of a century, during a revolutionary wave sweeping across the Eastern Bloc, the East German government announced on November 9, 1989, after several weeks of civil unrest, that all GDR citizens could visit West Germany and West Berlin. Crowds of East Germans climbed onto and crossed the wall, joined by West Germans on the other side in a celebratory atmosphere.



This is a print ad where DHL takes us back to those years. A man in an East German apartment unpacks a hammer, while the Berlin Wall appears through the window.
The slogan is: “Before you even think you need it.”



Company: DHL
Agency: Ogilvy Budapest
Via: The Inspiration Room
Country: Hungary

A grid was drawn on the street and everybody could participate to draw a pre-designed image for Greenpeace with chalk. People received a blueprint of the design and this way they could easily recreate the design. Once the lines were drawn everybody could help to fill the design with coloured chalk.

“Help to preserve all colors of life. Donate 1% of your tax for the protection of environment through Greenpeace”



Company: Greenpeace
Agency: DDB
Country: Hungary

In Hungary a national videosharing site created a nice ambient to advertise their website. They made the widow of a bus look like a video interface. This way it looked like people where watching a video instead of the scenery.



Company: Inda Video
Agency: DDB, Budapest
Country: Hungary