A couple of days we posted the non-profit campaign of the Brazilian government, warning people about the dangers that are passed along by your hands, bacterias. We don’t know who was first, but the same idea has been used for Kimberley-Clark, a hygiene-manufacterer promoting its hand-wash soap.

“One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.”





Company: Kimberley-Clark
Agency: Ogilvy, Costa Rica
Country: Costa Rica

Whatever it’s touched, you touch.

This ad for antibacterial soap explains in a simple way why you should use this soap. It’s not the idea I like so much, because it’s been done before, but the artwork! You should definitely click on the images, this ad goes into full detail. Next time you pick something up from the ground you should definitely think twice…







Company: Safeguard Antibacterial Soap
Agency: Saatchi & Saatchi, Petaling Jaya
Country: Malaysia