Creative Criminals

As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30. By playing the game, people got to learn about the vehicle and share the experience with their friends.

Visitors were astonished when visiting the Expo 2012 in South Korea. Hyundai put an artwork called the Hyper Matrix, which is made of 3 walls showing real life pixels. Especially the end is fascinating, when the logo of Hyundai appears.

Hyundai introduces a new model: the Hyundai i30. Because Hyundai is always looking for new ways to present their cars, they enlisted the help of professional hypnotist Peter Powers. Peter Powers designed an “Online Hypnosis Experiment” for the new Hyundai i30 to introduce and experience the car in a very special way: Hypnosis in your living room through your computer.

Hyundai USA, gave passangers of Times Square the chance to play a race game on one of the most famous screens in the world. They just needed to download an application and could then drive the car by using their smartphone.

The Hyundai Veloster, a sports coupe released in 2011, has one door on the driver’s side, and two doors on the other (Left and Right depending on local driving laws). A commercial designed for Dutch television by Amsterdam agency Fitzroy was considered too controversial for airing by the Hyundai board. With Hyundai’s permission the ad is now out there on the internet. A woman has two chances at dealing with Death, one in a standard car, and one in a Hyundai Veloster.

Hyundai has the most Facebook “Liked” cars at the AutoRai 2011 in Amsterdam. By including social media at their stand at the biggest automotive event of the Netherlands Hyundai had an exiting new feature to boost up their offline and online success and entertain their visitors.

This outdoor campaign from Hyundai is really something.. It incorporates a new and REAL Hyundai Accent, suspended on the side of a building in Kuala Lumpur, Malaysia. With 6 HD-Projectors they map a 3D reality-scene where the car drives through a futuristic, computer generated cityscape..
For the making of, click ‘Read More’!

Hyundai has constructed a 35m (114 feet) long Vuvuzela on one of the unfinished flyover roads above Cape Town. Several air horns were attached to the mouth piece of Vuvuzela. When blown it makes a deafening noise.

Watch the video after the break. Thanks to Cedric Sayous.