Creative Criminals

This commercial is the first in a series of outdoor furniture for Ikea and the storyline is quite special.. Gnomes sabotage a couple who are trying to improve their garden. See how the couple combat the gnomes and make more of their garden.

IKEA is applying an interesting strategy in this commercial, they started to think why people are using their furniture in real life. DJ’s and vinyl lovers are using the EXPEDIT shelving units for years now to store their records and finally IKEA realizes this. In a smart way they are illustrating this learning and play on the vinyl trend of the last few years.

This probably isn’t an official Ikea campaign. But if it would have been, it’s definitely gold. We hope this will inspire Ikea to continue campaigns in this direction.

None other than Mother London could make a cool commercial like this one. It’s just fun to watch for the entire family. We surely hope IKEA will continue in this direction with their future ads.

Ikea created this simple ad with the tagline: 1. Unpack 2. Change Bulb 3. Repeat in 20 Years.

Every year, the IKEA Catalog inspires people around the world to create homes they love. Now, IKEA is taking the inspiration one step further. This year, the IKEA Catalog is alive with smart ideas, fun stories and beautiful products.

During the Salone Internazionale del Mobile in Milan, Ikea found a nice way to promote their bathrooms. They set up a chemical toilet in but inside there was hidden space, a 20 m2 bathroom completely furnished by IKEA. People that dare to enter were pleasantly surprised and didn’t want to leave afterwards..

Ikea products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the products get magnified – by a few more pixels – and can be bought when you click through.

This campaign from IKEA Russia is nice example which allows consumers the opportunity to take part in a kitchen story and experience their kitchens.

These three print advertisement were made for Ikea, promoting their sales up to 40%. Tagline that goes along: “Sales up to 40%. You can get more.”