Creative Criminals

This is one of Coca-Cola’s latest happiness project, called Small World Machines. They Connect people from different countries to touch hands and share a Coca-Cola. In this case India & Pakistan.
Click ‘read more‘ to see the making of!

Funny commercial for Tata Sky+, a channel in India. It is called ‘The Prison Break’ and is the longest aired commercial ever on the Indian Television. Not only the commercial triggers people to watch it to the end, the clue in the end is great as well.

Once Again, a Bangalore-based NGO, collects items you don’t use anymore, sells it at a minimal price to the underprivileged and uses these funds to empower them through various sustainable projects. To maximize youth-participation in this cause with no budgets in hand, they created The Tagging Drive on Facebook.

This commercial is pretty great. Even if it’s only because of the smirk on the little kid’s face, you have to watch it. On top of all that, the plot change at the end will definitely surprise you.

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron’s car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.

On Teacher’s Day, while everyone was celebrating their teachers, Akanksha’s kids went out looking for their own. The school relies entirely on volunteers to give classes and found this cool way to convince people they were fully capable to teach.

Door Step School is an NGO that sets up camps in and around the residence of the underprivileged section of the society and runs literacy programs. In India, when it comes to signing on official documents, the thumb impression is a common alternative exercised by illiterate adults. Using design Leo Burnett Mumbai turned the symbol of illiteracy into a tool to write.

A fun way to integrate a ventilation shaft in an ambient campaign. The grills look exactly like the razor blades on a razor.

A simple visual can say more than a thousand words. Well this great print for Crossword audio books really does the trick. A book folded open, combined with a reflection on the table, looks like lips. Very smart.

This ad will probably not work for children younger than 10 years old. But the people who do remember how televisions looked a couple of years ago will surely think this illustration is brilliant.