To promote the suspension of Pioneer, they thought of this great idea. A large sticker of a pothole, was laid on the road, creating an illusion like it was a real pothole. Drivers would see the pothole, but when riding over, they would’nt feel anything. A bit further they would read the message “Feels like Pioneer Suspension”.
Great idea, but a bit dangerous if cars suddenly manouvers the wrong way..



Company: Pioneer Suspension
Agency: Young & Rubicam, Mumbai
Country: India

To promote the non-alcoholic beer Indus Pride, the Indian company has chosen a remarkable way to spread their word. Indus Pride made low-cost handles and placed them in buses, as if people were holding the beers.
The campaign was released in March this year and had a lot of success.



Company: Indus Pride
Agency: Ogilvy & Mather, Bangalore
Country: India

This campaigns’ purpose was to sensitise children in India about the perils of Global Warming. To do so, special ice creams were created in association with Rollicks where lifeless polar creatures etched on the stick got revealed as the ice cream melted. It also revealed a message ‘When polar ice melts, they die. Stop global warming.’



Company: AICMED
Agency: Ogilvy and Mather
Country: India

Today we’ve been looking for some older, but really cool ideas in the world of advertising. First up is this print ad for Nerolac quick dry paint, lovely idea to illustrate how quick the paint is actually drying.



Company: Nerolac
Agency: McCann Erickson, Mumbai
Country: India

This print ad was launched in May 2008, to warn (pregnant) women about the dangers of smoking, and how it can affect their children. “Research indicates that chemicals from tobacco smoke are transmitted via breast milk. So, stop smoking.”
The image and slogan says enough..



Company: Regional Cancer Centre
Agency: Bhadra Communications
Country: India

Actionaid India launched a campaign on homelessness in 2006 to urge people to log on and donate money towards relief for homeless people in Delhi. The web site, www.delhishomeless.org, now offline, was used as a portal for information and fundraising for the campaign. This billboard in Delhi helps those with homes get a feel for the plight of the homeless. “For some this is indoor advertising.”



Company: Actionaid
Agency: Grey Worldwide, New Delhi
Country: India

People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. Besides that Diabetic Retinopathy is the leading cause of blindness in the working population of the world. In addition to that 10 to 40 percent of patients with Type 2 Diabetes will eventually suffer from kidney failure.

DRL made these nice print advertisements to make people aware what too much sugar can do to people who have Diabetes.

Company: DRL
Agency: Greenroom Advertising, Mumbai
Country: India

Suraj Electronics is a big electronics dealer in India. They sell everything from usb’s to laptops and recently they started to sell LCD TV’s. For that particular product they made this cool campaign together with JWT saying: ‘If one pixel can tell you a story, imagine what millions can”.

From up to buttom: these are the stories been told:
- The Beatles crossing a street in Liverpool
- Michel ‘Air’ Jordan
- The Last Supper
- Superman
- Titanic Scene
- Michael Jackson’s move

Company: Suraj Electronics
Agency: JWT, New Delhi
Country: India

Big Flix is India’s largest movie rental service. Think of a film, and they’ve probably have it..
But the movie rental business is having sincere problems because of piracy. Millions of people are constantly downloading movies and series and pass them amongst friends. That way it is hard for the movie industry to gain income. Anyway, this is a nice print campaign where they’re trying to prove their point by showing Wall-E, Shrek and Spiderman, crushed by their own success.

Company: Big Flix
Agency: Makani Creatives
Country: India

The Vandarai Foundation is an organisation that insists on clean, green and self-reliant villages. These villages are an upcoming trend nowadays. It are villages that can sustain without any support from the outside world, they are completely self-reliant.
In this print ad they illustrate the importance of not wasting any water. When you leave the tap running while brushing your teeth, it might mean someone else in the world isn’t getting any water.



Company: Vanarai Foundation
Agency: McCann Worldgroup, Mumbai
Country: India