Creative Criminals

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Doom: Shoe-billboard

Posted by Bert Callens - Category: Media

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South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe.To demonstrate Doom Super’s legendary insect killing power, the brand Doom, took the most basic method of killing a bug and multiplied it by the killing power of Doom.


Terminix: Cockroach Billboard

Posted by Bert Callens - Category: Billboard

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Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were put into a squirming display. It reminds us of the Plan Bee Billboard
Funny fact; every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun..


SBP: Will work for food

Posted by Rindert Dalstra - Category: Print

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This advertisement published in 2001 made us laugh. SBP is an insecticide meaning that the spray will kill all the insects. Therefore the for has no food left and holds a piece of cardboard with the text: “will work for food”.