Creative Criminals

A typography art calendar was made. Each month showing a black pair of smoker’s lungs. Using an innovative laser technology, the lungs have a filigree pattern cut out of them making the underlying pages also visible. With each passing month, as they are removed, the lunges become lighter and lighter. The tagline that goes along: A year without cigarettes and your lungs can breathe again.

This campaign made for Swiss Life, an insurance company makes great use of copy. These are saying that can change life in seconds, so better be flexible. Tagline that goes along: “For all life’s twists and turns.
Flexible financial plans.”

Romanian insurance company Asirom got the attention of a large crowd because of the following commercial. Nothing is more boring then telleing what to do after an accident, but they managed to put an extra spicy element to the commercial to make it more interesting.. It reminds us a bit of the sexy CPR session of Forthnight.

DAS is a company that provides legal insurance, the tagline for DAS is “The answer to all things you didn’t ask for”. To illustrate what they do they placed different billboards in places where you don’t want them to be.

Allstate Insurance is the official sponsor of the Mexican soccer team. They created this spot because on June 11th the world championship of soccer is beginning in South Africa. This spot makes perfectly clear summer is on its way, enjoy!

German Insurance company KarstadtQuelle uses bowling lanes to advertise their dental coverage. The bowling pins present teeth. So when you bowl a strike it looks like you just have knocked out all teeth.

Last week I’ve posted two commercials of HBO.

To see them, click here.


For this week Cannes Lions selection, we’ve posted a funny dutch commercial.
It’s for ‘Centraal Beheer’ an insurance company.. The video is about two male nurses who get a new ambulance.
It won bronze on the elections of Cannes Lions 2008.