Nationwide is a group of large U.S. insurance and financial services companies. This impressive artwork was place on a staircase. It looks like a car is flying down a hill and car insurance can be helpful. The tagline that goes along is: Life comes at you fast.



Company: Nationwide
Agency: TM Advertising, Irving
Country: USA

Centraal Beheer Achmea is a Dutch Insurance company. It was founded in 1909 in Amsterdam and moved to the city of Apeldoorn in the 70’s.

In 1984 the company decided to launch a campaign that should expand their brand awareness and create a positive association with the insurance company. They advertised with the words: “Even Apeldoorn bellen” meaning “Just call us, Apeldoorn”.

In the commercials people experience awkward/painful situations that are very humorous for the viewers. The commercials are mostly in Dutch (some in English) although very little Dutch is spoken; the situations are understandable without the knowledge of Dutch.

In 2009 they stopped these popular commercials due to an attempt to assassin the Queen in Apeldoorn. The relation of the slogan “Just call us, Apeldoorn” is too close related to the attempt to kill the Queen in Apeldoorn.

Watch all 54 commercials after the jump.

Bill Clinton (1996)

Company: Centraal Beheer Achmea
Agency: GO/RSCG
Country: The Netherlands

The Turkish bank “Finansbank” is promoting their auto insurance with this print advertisement. It shows a billboard seen from the perspective of an upturned car. “Accident” is an award winning ad, it won a Bronze Press Lion at Cannes, and a Silver Drum in Portoroz, Slovenia this month.



Company: Finansbank
Agency: DDB&CO, Istanbul
Country: Turkey

To promote Lifebroker and the benfits of life insurance, they put fallen safes in the middle of office foyers encouraging people to read a sticker placed directly above. On the sticker is written “Dead happens” and the links of their website.



Company: Lifebroker
Agency: McCann Erickson Melbourne
Country: Australia