Creative Criminals

Intouch is an insurance company based in Russia. They wanted to show how unpredictable car accidents are, and that it’s better to have a good insurance. To do so, they launched “car versus piano” a concept where people had to guess, when a piano, that was hanged with ropes above a car, would fall. Absurd, we know, but check out the execution..

This elevator is all wrapped up with stickers as if it was a giant freezer with ice everywhere. When entering the elevator a message explains the action: “Don’t go cold turkey when getting into trouble with your investments.”

AXA Insurance Belgium launches an iPhone application. The free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message.

Thank you Dani Polak for the tip.

The second funny commercial of insurance company Achmea in 2010. We are not going to spoil the moment by telling you the funny mistake this guy makes.

Insurance company Centraal Beheer Achmea launched a new humorous commercial. It is their trademark to show a situation that acquires good insurance coverage.

The ad is in Dutch but you don’t need to know the language to laugh at this commercial.

Here’s another spot from a couple of years ago, the quality isn’t that good but this doesn’t take away the fact that this commercial is really funny. The ad is for an insurance company that claims to know which hospitals in the world you should avoid. After the jump you can see the second spot, but it’s not even close to being as funny as the first one.

Nationwide is a group of large U.S. insurance and financial services companies. This impressive artwork was place on a staircase. It looks like a car is flying down a hill and car insurance can be helpful. The tagline that goes along is: Life comes at you fast.

Centraal Beheer Achmea is a Dutch Insurance company. It was founded in 1909 in Amsterdam and moved to the city of Apeldoorn in the 70’s.

In 1984 the company decided to launch a campaign that should expand their brand awareness and create a positive association with the insurance company. They advertised with the words: “Even Apeldoorn bellen” meaning “Just call us, Apeldoorn”.

In the commercials people experience awkward/painful situations that are very humorous for the viewers. The commercials are mostly in Dutch (some in English) although very little Dutch is spoken; the situations are understandable without the knowledge of Dutch.

In 2009 they stopped these popular commercials due to an attempt to assassin the Queen in Apeldoorn. The relation of the slogan “Just call us, Apeldoorn” is too close related to the attempt to kill the Queen in Apeldoorn.

Watch all 54 commercials after the jump.

Bill Clinton (1996)

The Turkish bank “Finansbank” is promoting their auto insurance with this print advertisement. It shows a billboard seen from the perspective of an upturned car. “Accident” is an award winning ad, it won a Bronze Press Lion at Cannes, and a Silver Drum in Portoroz, Slovenia this month.

To promote Lifebroker and the benfits of life insurance, they put fallen safes in the middle of office foyers encouraging people to read a sticker placed directly above. On the sticker is written “Dead happens” and the links of their website.